By Calvin Holman

If the possibility of a brand new website or even just a clean up has crossed your mind. Then the answer is likely a yes! With the high street closed due to coronavirus, a brand’s online and digital presence has never been more important! …


by Calvin Holman

The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. …


By Calvin Holman

Social media marketing is more difficult than the existence of kid YouTube stars would lead us to believe. It’s not enough to let one great post carry your marketing efforts; instead, you need to be creating and executing entire social media marketing campaigns.

Those campaigns should be…


by Calvin Holman

Social media is everywhere these days: we see companies employing social media advertising in commercials, radio, billboards, websites, and even on our cell phones and other mobile devices. We see logos for Facebook, Twitter, and Flickr at the bottom of hundreds of websites. …


By Calvin Holman

Ah, the S word. Social media. It’s a big topic, and something that — over the past decade — has transcended from the realm of the young and tech-savvy, to the everyday lives of almost every demographic in the world.

Social media is a part of almost…


27 November 2020

By Calvin Holman

Social media’s reign as a top source of referred, inbound traffic to websites may be over….

The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across…


By Calvin Holman

If you’re a small business and thinking “how can I use content marketing to ensure customers land on my website?”

In short, there’s no quick and easy answer to this question.

If you ask any marketing consultant this question, you’ll soon realise that there’s no simple ‘hacks’…


21 October 2020

By Calvin Holman

A few years ago, I wrote a post that caught some attention in the community.

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever.

In fact, it might be algorithmically impossible to…


By Calvin Holman

Influencer marketing (also known as social media influencer marketing) is pretty much one of those terms that does exactly what it says on the tin. It’s when businesses work with people of significant influence to complement their digital marketing efforts. So, what on earth is an influencer?


By Calvin Holman

Digital advertising has become a major component of modern day marketing strategies-and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, by implementing digital advertisements correctly, you’ll be able to successfully grow your online presence, and ultimately foster…

Calvin Holman

This is the page for Calvin Holman — Digital Marketing Consultant based in Leicester and London

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